Job Details

A company is looking for an Online Lifecycle & CRM Marketing Senior Manager.Key ResponsibilitiesOwn and evolve the end-to-end lifecycle CRM roadmap to optimize engagement, automation, and segmentationDesign and launch full-funnel lifecycle programs across multiple channels with advanced personalizationLead experimentation and optimization through A/B testing and cohort analysis to improve engagement outcomesRequired Qualifications13+ years of experience in CRM, lifecycle marketing, or customer engagement strategyExperience in designing and executing cross-channel lifecycle programs using advanced segmentation and automationFamiliarity with CRM and marketing automation tools and Customer Data PlatformsKnowledge of data privacy and compliance frameworks including GDPR and CCPA/CPRAExperience in SaaS, subscription, or product-led growth environments